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The Work

Things I've built.

A decade of marketing technology, CRM and growth systems: what was built, how it was delivered, and the results it drove.

Unlock 18 more projects

A handful of my most strategic enterprise projects live behind this password: ABM programmes, lifecycle architectures and full-stack transformations for major brands. They stay locked because they still hold real strategic value. Want in? Get in touch and I'll send the key with context.

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Public projects

The part of my work I can show without a password.

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Cybertify – Australian Law Forum + Law Awards 2025

Cybertify – Australian Law Forum + Law Awards 2025

Strategic event marketing campaign targeting Australia's legal sector.

TechnologyProfessional ServicesAustraliaEventLinkedInHubSpot
Facebook – Marketo implementation and custom activity tracking solution (Munchkin code rebuild)

Facebook – Marketo implementation and custom activity tracking solution (Munchkin code rebuild)

Deployed Marketo for Facebook with custom API tracking for data privacy compliance.

TechnologyWhole of APACMarketoSalesForce CRMFacebookResponsys
DXC Technology – Uberflip ABM & Lead gen. content hub, Marketo integration and nurture strategy

DXC Technology – Uberflip ABM & Lead gen. content hub, Marketo integration and nurture strategy

Built scalable ABM content hub with dynamic nurture streams for DXC.

TechnologyWhole of APACWhole of EMEAMarketoUberflip (content hub)
Cybertify –  Lead Nurture Journey

Cybertify – Lead Nurture Journey

Email nurture with industry-specific journeys for cybersecurity consultancy.

TechnologyProfessional ServicesAustraliaHubSpot
Telstra Global – “Reach Global Markets” integrated campaign

Telstra Global – “Reach Global Markets” integrated campaign

APAC B2B lead nurture campaign driving enterprise connectivity solutions adoption.

TelecommunicationsWhole of APACMarketoSalesForce CRM
Rest Superannulation – Event Management Scaling

Rest Superannulation – Event Management Scaling

Event automation delivers 16x annual events without new headcount (+2,000% efficiency).

FinanceAustraliaMarketoSalesForce CRMKenticoEvent