Marketer first. Builder close behind.
I think in pipeline, revenue and customer experience, then build the systems that deliver them. That combination means the strategy I present is the one that gets delivered.
I'm a marketing technologist, certified automation architect and operations leader with more than ten years delivering digital transformation across technology, finance, telecommunications, automotive and education.
The job, as I see it, has never been “run the platform”. It is to understand what a company sells, who buys it and why they hesitate, then work out exactly what will make that customer's decision easier: less friction, better timing, a journey that fits. I've applied that thinking for brands like Telstra, Optus, Subaru, FedEx and AMEX, covering the full cycle from positioning and objection-handling through to the sale and what happens after it.
That is where the technical half earns its keep. I design and build the automation, CRM and lifecycle ecosystems myself: the scoring models, the journeys, the integrations, the reporting pipelines, and increasingly the AI workflows and agents that sit across all of it. Strategy through to working system, under one ownership: no misread requirements, nothing lost in a handover.
My work spans ABM, lifecycle strategy, lead generation, data intelligence and digital transformation, always at the intersection of strategy and execution, and always measured on what it moved commercially.
Lifecycle journeys engineered
Behaviour-led journeys across email, SMS, push and dynamic content, with segmentation and personalisation running as one coordinated system.
Platforms connected end to end
Salesforce, Marketo, HubSpot, Eloqua, Snowflake and custom APIs, stitched into ecosystems where data moves without friction.
Turning data into decisions
Attribution frameworks, predictive models and AI-driven optimisation across tech, finance, telco, automotive and education.
Where the decade went.
Director of Marketing Technology (contract)·Cybertify (cybersecurity startup)
- Martech stack from the ground up: 40% MQL conversion and 15%+ qualified lead conversion inside the first three months
- $45 average CPL across LinkedIn and Google with systematic A/B testing
Lead Gen. Strategy and Management Director·Optus (Enterprise & Business)
- Qualified lead volume up 35% and conversion rates up 25% through cross-functional campaign strategy
- Lead follow-up 50% faster via SLAs; sales conversion up 20%; led a large-scale tech stack merger
Marketing Technology Director·Chartered Accountants ANZ
- Headed the SMPO team; product owner of the key marketing platforms
- Led the digital transformation programme and the MarTech stack roadmap, securing budgets with the executive board
Marketing Technology Specialist to Director·McCorkell (agency, APAC remit)
- Ran a ten-person marketing technology department; 140+ projects a year, budgets to $1M
- $40M attributed revenue from CX video campaigns for a financial services client
- $14M+ yearly revenue from one nurture architecture; 2,000% productivity gain from automating a super fund client’s events
- Grew a key client to $10M+ annual revenue; 300+ additional monthly sales for a five-brand car group in Singapore and Hong Kong
Web Content Developer (contract)·Tourism Australia
- Delivered the Aussie Specialist website across international markets
Marketing Assistant (internship)·Rocket Internet / Helpling
- Wrote an automated support-ticket reconciliation script nobody asked for. It was adopted internationally and saved about $500k a year.
Education & certification
MBA, Digital Marketing & Innovation
Université de Perpignan Via Domitia, France
BUT GACO (business degree)
IUT de Brest-Morlaix, France
Marketo Certified Solution Architect
Adobe
Every entry above comes from the CV. The full document is available on request.
Principles first. Practice to back them.
Commercial outcomes first
Revenue, pipeline and customer lifetime value are the brief. Everything else, including the technology, is in service of those numbers.
Strategy you can ship
I do not hand a deck to someone else and hope. The strategy, the build, the launch and the optimisation loop are one continuous piece of work.
Systems that keep learning
A campaign ends. A system compounds. Scoring, journeys, attribution and AI models that get sharper with every customer interaction.
Lifecycle & Personalisation
Data-driven lifecycle strategy: journeys that move each customer to the right next step.
Marketing Automation & CRM Architecture
The automation and CRM backbone, designed for enterprise governance and built to scale.
Data Intelligence & AI
Measurement and models that let the whole engine learn and improve itself.
The proof is in the portfolio.
Case studies with the thinking, the build and the commercial results. Or skip ahead and start a conversation.