Enterprise marketing support & cross-functional campaign optimisation.

Optus Business – Orchestrating Cross-Functional Campaign Success

Deployed Marketo for Facebook with custom API tracking for data privacy compliance.

Facebook – Marketo implementation and custom activity tracking solution (Munchkin code rebuild)

Built scalable ABM content hub with dynamic nurture streams for DXC.

Optimised nurture journeys in APAC, lifting sales and conversions up to 40%.

Data-driven segmentation model to enhance mid-market targeting & lead conversion.

Scaling Optus Nurture: Personalised journeys across industries, lifting lead quality by 50%.