Marketing Technology, CRM & Growth Operations
I'm a Marketing Technologist, Certified Automation Architect and Operations Leader with 10+ years of experience delivering digital transformation across technology, finance, telecommunications, automotive and education.
I design scalable automation, CRM and lifecycle ecosystems that strengthen customer experience and accelerate growth. I combine strategic thinking with technical depth to build solutions that work seamlessly across people, processes and platforms.
My work spans ABM, lifecycle strategy, lead generation, data intelligence and digital transformation, operating at the intersection of strategy and execution to drive measurable outcomes and operational excellence.
Brands & Companies I've Worked With
My Core Expertise
Lifecycle & Personalisation Strategy
I design data-driven lifecycle strategies that guide customers through meaningful, personalised journeys across every stage of engagement.
- •Behaviour-led segmentation
- •Dynamic content orchestration
- •Conversion and retention optimisation
Marketing Automation & CRM Architecture
I architect and implement scalable CRM and automation ecosystems that enhance efficiency, accuracy and long-term performance through operational excellence.
- •Advanced system design
- •End-to-end integration
- •Enterprise-grade governance
Data Intelligence & AI-Driven Marketing
I build integrated marketing ecosystems that unlock predictive insights and performance acceleration.
- •Predictive analytics & modelling
- •Attribution & measurement frameworks
- •AI-driven personalisation & optimisation
“Technology is the engine, but strategy is the steering wheel. I bring together the right systems and purposeful customer journeys informed by behavioural insight to deliver real commercial impact.”